If you are recording your teleseminars and interviews you may have a full library of audio that at some point you may be considering publishing audio CD. Whether its a product or a promo give away,you can make it easy or hard on yourself. You don’t have to be an audio engineer to successfully release an audio recording. Just gain knowledge about some basics and you’re virtually there.
Step 1
Firstly, separate out in your mind what it takes to make a master of your recording from the drudgery of actually making the copies.
Basically you get to decide what kind of business you are- a publisher or a cd duplication service.
You most likely will want to make your master and send it out to a cd duplication company and have them make the copies and print the discs. And even if you don’t send out- still separate this process in your mind.
Step 2
Determine on which type of device do you want your clients to be able to play back your CD.Only a computer? In their car audio player? On their livingroom stereo with surround sound? iPod or smart phone or all of the above?
This is important to think about before you make your copies or your master. If you use an mp3 master, that’s exactly the format your copies will back to you. Your responsibility is to format the master source of your CD.
Computers play wav files and the mp3 format.. Car audio players often play both but many still only play wav files. Audio players as a rule only play wav files.
What you want to avoid is a client who wants to play it on any device being frustrated that they can’t listen to your CD where they want to.
A wav or .wav file master which is also known as a red book audio format is what you want to use in order to give your clients the most options in playback.
Step 3
Convert any mp3 file you want to use into a “standard” wav file through some audio disc software – iTunes is decent for this purpose.
You can convert this easily with iTunes and burn your master at the same time. Just build a playlist and populate it with the mp3(s) that you want to use. Bear in mind that a single CD holds approx 80 minutes of audio.This includes the seconds between tracks if you have any.
When it asks you – choose to burn no faster than 8X (preferably slower) and make an “audio CD”. Don’t worry about the CD text question. If you choose to burn very fast, expect to have lots of customer service calls about CDs that aren’t playing. The time spent to burn your master is time well spent since a slower burn rate will allow the burner to get the information on the disc as completely as it can.
Step 4
Take your newly burned master and test it in an audio player – not a computer. This way you can be sure that your clients will have the same type of experience you do when you are playing it on your CD player.
Step 5
Choose how you want the disc packaged.A CD in a DVD case with a color printed wrap is pretty effective. You can do pretty much what you want. A CD in a paper sleeve with a window can be sufficient but may not be effective. It depends on what you’re doing with it.
Step 6
Prepare your artwork for the disc and the printed wrap if you’re using a DVD case. IF you are sending these out ot be professionally duplicated (or think you might in the future), use Photoshop or Illustrator or InDesign. Do NOT use Corel Draw or Pubisher or Word to create a graphic document – not even if you can.
Use a template- again best to ask your cd duplication service to send you one or grab one from their website.
Make sure your images start out at 300 dots per inch (dpi). Its not worth the effort to take a 72 dpi screen image and change the number from 72 to 300. That won’t change a thing. Scan it again or find a higher resolution image.
Do the same thing for any printing for the packaging. Do not create a wrap and then ask someone to use that wrap to print the discs. A separate file is what you need even if you are doing them yourself. Short cuts end up not being short cuts.If you’ve gone to the effort to design the wrap – do the same for your disc.
Step 7
Begin duplication and printing or send out your parcel to the cd duplication service you choose.
Now you can go back to creating more content and begin your publishing of your next title.
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